GBS Marketing & CSR Session 2018


Friday, 2 March, 2018 - 14:30 to Sunday, 4 March, 2018 - 18:30
German Business School


Université Internationale de Tunis

The Marketing & CSR Training at German Business School addresses Managers that companies should assume social responsibility and should be guided by ethical principles. They will be able to behave ethically flawlessly in business life and to assume social responsibility.

They will be able to position organizations and their services competitively in the market and to develop them sustainably.

The semainar takes place on Fri. 2nd , Sat. 3rd and Sun. 4th March 2018, at German Business School with Mr. Nicolas Crisand.


Programme: 
Mar02
from 14:30 to 17:00

Marketing Strategy :

• Marketing & emerging practices of business

• Understanding the new customer

Nicolas Crisand Marketing & CSR
Salle: 
B.Turki
Mar03
from 09:00 to 19:00

Business Planning :

• Approaches to planning & implementation

• Product Strategy & services marketing

• Pricing

• Marketing communication

• Distribution & Sales Management

 
Salle: 
B.Turki
Mar04
from 09:00 to 18:30

Planning Social Responsibility :

• CSR management approaches

• Corporate governance

• CSR measures

• Stakeholder approach

• Ethical approaches and theories

• Corporate values and management

• Leading according to ethical principles

 
Salle: 
B.Turki