GBS Marketing & CSR Session 2018


Friday, 2 March, 2018 - 14:30 to Sunday, 4 March, 2018 - 18:30
German Business School

The Marketing & CSR Training at German Business School addresses Managers that companies should assume social responsibility and should be guided by ethical principles. They will be able to behave ethically flawlessly in business life and to assume social responsibility.

They will be able to position organizations and their services competitively in the market and to develop them sustainably.

The semainar takes place on Fri. 2nd , Sat. 3rd and Sun. 4th March 2018, at German Business School with Mr. Nicolas Crisand.


Programme: 
March02
Salle: 
B.Turki
Nicolas Crisand Marketing & CSR

Marketing Strategy :

• Marketing & emerging practices of business

• Understanding the new customer

March03
Salle: 
B.Turki

Business Planning :

• Approaches to planning & implementation

• Product Strategy & services marketing

• Pricing

• Marketing communication

• Distribution & Sales Management

 
March04
Salle: 
B.Turki

Planning Social Responsibility :

• CSR management approaches

• Corporate governance

• CSR measures

• Stakeholder approach

• Ethical approaches and theories

• Corporate values and management

• Leading according to ethical principles

 
Université Internationale de Tunis
https://german-bs.com/en/gbs-certificate-application