Prof. Dr. Marcel Crisand Marketing

Position: 
Lecturer

Professor for Business Administration with Specialization in Management, Marketing and Leadership, Faculty of Social and Behavioral Sciences, SRH University of Applied Sciences Heidelberg, Germany.

Professor for Business Administration with Specialization in Management, Marketing and Leadership, Faculty of Social and Behavioral Sciences, SRH University of Applied Sciences Heidelberg, Germany (www.fh-heidelberg.de)

He studied Business Administration and Economics at Mannheim University (Germany) and received his PhD in Marketing from Mannheim University (Germany).

With more than 12 years of experience in life sciences he is a Marketing expert with several areas of expertise: strategy development and strategy processes, commercial assessment of pipelines, portfolio management, launch strategy, lifecycle management and workshop moderations at middle and top-management level.

Prof. Crisand  is lecturing in Bachelor, Master, MBA, and Executive programs on topics like operative and strategic marketing, strategic management, international management and leadership. www.accensa.de