The concept of cultural blindness is gaining more interest due to the international expansion of businesses worldwide.
In this session, you will be introduced to the concept, discuss its huge repercussions and effects on businesses (with a focus on the European market), share the proven methods and techniques to avoid it and implement the best practices for a culturally conscious work environment.
The globalization and its impact on local and international businesses, the various international organizational structures, the corporate culture in an international context and much more topics will be discussed with Prof. Dolores Sanchez Bengoa, the Vice president of the university of economics for management in Mannheim (HDWM).
The talk session will help participants gain practical and theoretical knowledge related to international trade, exportation and marketing strategies.