GBS E-commerce Session 2017

Saturday, 16 December, 2017 - 09:00 to Sunday, 17 December, 2017 - 18:30
German Business School

Gaël de Kerdanet

Digital Marketing Strategy Expert

Université Internationale de Tunis

The E-Commerce GBS session 2017 is a week-end intensive seminar for the Sales MBA students and executive participants. The semainar takes place on Sat. 16th and Sun. 17th December 2017 at German Business School with Digital Marketing Strategy expert Gael de Kerdanet.

The E-commerce seminar lets you define online transaction opportunities for Businesses: E-Business or Traditional Business. With a strategic understanding, managers must be able to choose tools, build, implement and pilot processes using technologies for electronic commerce.

Lecturer:  Gael de Kerdanet

For more information, please contact us at 55 15 11 11 or

from 09:00 to 18:30
E-Commerce fundamentals & Technologies
  • Overall background / Marketing strategy understanding required to create a successful online presence;
  • Competitor research tools;
  • Keyword research and website content planning;
  • Technologies available to build an E-commerce Website and GOTCHAS;
  • E-commerce specifications (CTA, Sales funnel, sales optimisation).
Gaël de Kerdanet
B. Torki
from 09:00 to 18:30
E-Commerce Management
  • Content marketing strategy fundamentals;
  • SEO fundamentals (off-page; on-page; authority building);
  • PPC fundamentals (campaign creation, basics building blocks);
  • Social Media (basics, advertising basics);
  • Monitoring (Google Analytics basics).
B. Torki