Bachelor of Business Administration
BBA Marketing – Tunis
- Marketing focusInternational marketing, consumers, communication
- 100% EnglishGerman taught from Year 1
- Year(s) abroad3+1 or 2+2 — Germany, France, USA…
- 2 diplomasGBS Bachelor + UIT Licence or partner degree
Turn customer insight into business growth
Great marketing starts with understanding people — across cultures, markets and channels.
The BBA Marketing puts a special emphasis on marketing and sales. On top of a solid business core, you learn how markets work internationally, how customers decide and how to communicate a brand across cultures.
Taught in English by national and international lecturers, with practical modules in companies, certifications such as SAP and a mandatory internship, the track is designed to make you operational from your first job.
ECTS credits — only 60 more to a Master's degree
marketing modules in Year 2, before you specialise
abroad, internship included
Key marketing modules
A business core shared with all BBA students, then modules that sharpen your marketing and management judgement.
Four years, one clear path
Fundamentals of business administration, business law, economics, business maths, research and presentation skills — and beginner German.
Managerial accounting, international marketing, international HRM, intercultural communication, Marketing 2, entrepreneurship — and a 3-month internship.
Strategic management, decision making, management control, project management, organizational behavior, business ethics and leadership.
A semester at a partner university in Germany, France, the USA or elsewhere, a mandatory internship semester and your bachelor thesis.
Choose how long you study abroad
Three years in Tunis, one year abroad
Year 4 at a partner university in Germany, France, the USA or elsewhere, internship included. You graduate with the GBS Bachelor and the UIT Licence.
Two years in Tunis, two years abroad
The second half of your bachelor at a partner university abroad. You graduate with the GBS Bachelor and the partner university's state degree.
Where BBA Marketing can take you
Roles you can aim for
- Junior brand or product manager
- Marketing and communication officer
- Market research analyst
- Sales and key account manager
- Digital marketing specialist
Where you can work
- Consumer goods and retail
- Agencies and media
- Tech and e-commerce
- International companies and exporters
- Start-ups and family businesses
BBA Marketing — your questions
Do I need prior marketing knowledge?
No. Year 1 builds your business foundations; marketing modules start in Year 2 and you specialise in Year 3.
When do I choose the Marketing track?
You enter the Marketing specialisation in Year 3, after a common business core in Years 1 and 2.
Do I need to speak German?
No. You start with beginner German in Year 1 and progress step by step, so you are ready for your international year.
Where can I spend my international year?
Germany is our main destination, but you can also go to France, the United States or elsewhere — for one year (3+1) or two years (2+2).
What can I do after the BBA Marketing?
Start your career in marketing, sales or communication, or continue with a Master's: with 240 ECTS you only need 60 more credits.
Build brands that travel
Main intake in October, February intake possible under certain conditions. Talk to our admissions team — in English, French, German or Arabic.
T: 31 10 11 11 · M: 55 15 11 11 · application@german-bs.com
Success upon quality
The Bachelor of Business Administration in Marketing puts a special emphasis on developing Marketing and Sales. Students will investigate more advanced topics such as strategic management, decision making, organizational behavior, business ethics and project management.
The courses delivered by national and international lecturers will provide you with the basics you need to succeed an international management career.
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The BBA prepares you for a future international career by deepening your knowledge, it qualifies you ideally to work in international business administration.
During scheduled study visits to Germany, you will get introduced to the German culture and language in order to prepare you fot the exchange semester takes place during your 3rd year, you will get the opportunity to study the chosen modules in English or German in the premises of a wide range of choice of German partner universities.
Renowned international lecturers and experts guide you on the field of International Management, Marketing or Finance.
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