Marketing
Brand and digital marketing, consumer behaviour, market research, communication and media. For future brand managers, digital marketers and product managers.
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A German Bachelor. Started in Tunis.
Study in English, learn German along the way and graduate with a FIBAA-accredited Bachelor in Business Administration — plus one or two years abroad and a second degree from UIT or your partner university. Open to all baccalaureate tracks.
Start in Tunis, finish abroad — and graduate ready to work, with a degree employers in Europe take seriously.
The GBS Bachelor of Business Administration is designed and delivered according to German academic standards. The full curriculum is FIBAA-accredited — the same body that certifies leading German business programmes. From day one in Tunis you study as if you were in Germany: same teaching methods, same quality requirements, same ECTS framework.
The BBA is designed to make you operational from day one in a job. You learn from world-class lecturers, gain early exposure to the professional world through certifications such as SAP and practical modules in companies, and complete a mandatory internship. Alongside solid business skills — finance, marketing, management — you build what employers value most: intercultural communication, leadership and critical thinking. No prior German is needed; you learn it with us, step by step.
Your international experience is built in: in the 3+1 format, you spend Year 4 at a partner university — in Germany, or if you prefer in France, the United States or elsewhere — with a semester of study and a semester-long internship. In the 2+2 format, you complete the last two years abroad.
ECTS credits — only 60 more to a Master's degree
abroad, included in the programme (3+1 or 2+2)
diplomas: the GBS Bachelor, plus the UIT Licence (3+1) or the partner university's state degree (2+2)
Three career paths, one German degree. You choose your specialisation in Year 3.
Brand and digital marketing, consumer behaviour, market research, communication and media. For future brand managers, digital marketers and product managers.
Explore BBA Marketing →
Strategy and leadership, project management, operations and supply chain, human resources. For future consultants, project managers and business developers.
Explore BBA Management →
Corporate finance, financial analysis, banking and investment, risk and controlling. For future financial analysts, controllers and banking professionals.
Explore BBA Finance →Economics, accounting, business English, introduction to management, beginner German.
Marketing, corporate finance, business law, statistics. Your German keeps growing.
Marketing, Management or Finance, a short internship and solid intermediate German.
One semester at a partner university in Germany, France, the USA or elsewhere, one mandatory internship semester, and your bachelor thesis.
Year 4 at a partner university in Germany — or in France, the United States or elsewhere if you wish — including your internship semester. You graduate with the GBS Bachelor and the UIT Licence.
Complete the second half of your bachelor at a partner university in Germany, France, the United States or elsewhere. You graduate with the GBS Bachelor and the state degree of your partner university.
| GBS BBA | Typical local bachelor | |
|---|---|---|
| Recognition | German standards, FIBAA-accredited + a second national degree | Local recognition only |
| Diplomas | Two: GBS Bachelor + UIT Licence (3+1) or partner university degree (2+2) | One |
| Language | English, with German from Year 1 | French / Arabic |
| Time abroad | 1 or 2 years (3+1 or 2+2) — Germany, France, USA… | None |
| Job readiness | Mandatory internship, SAP and other certifications, practical modules in companies | Mostly academic, limited contact with companies |
| Credits | 240 ECTS (4 years) | 180 ECTS (3 years) |
| Path to a Master's | 60 ECTS left — a one-year Master in Germany or any Bologna country | Typically a two-year Master |
World-class lecturers, early contact with the professional world through SAP and practical modules in companies, and real international mobility — that's what made the difference for me.Oumaima S. — GBS BBA graduate, now at SAP headquarters in Walldorf
SAP certifications are part of your BBA. Nourane explains what the programme brings — and why it matters when you step into your first job.
Nourane R. — GBS BBA studentNo. You start with beginner German in Year 1 and learn step by step throughout the three years in Tunis, so you are ready for academic and professional life in Germany by Year 4.
Holders of a baccalaureate from any track, or an international equivalent, with an English level of B2.
Our graduates receive the title Bachelor of Science in Business Administration. The programme blends applied modules with fundamental coursework and research-oriented training — you are ready for work and for a Master's degree.
Our network includes SRH, CBS and HdWM Mannheim, with additional partner institutions across Germany.
Yes. With 240 ECTS you only need 60 more credits — a one-year Master in Germany or in any country that applies the Bologna Process.
Yes. The Bachelor follows the Bologna (ECTS) framework and is FIBAA-accredited. In the 3+1 format, you also receive the Licence en Sciences de Gestion from UIT, recognised by the Tunisian Ministry of Higher Education; in the 2+2 format, you receive the state degree of your partner university.
The same application applies to students from Algeria, Morocco, Senegal, Côte d'Ivoire, Cameroon and other countries. Our admissions team helps with documents, visa and arrival in Tunis.
Germany is our main destination, but in the 3+1 format you can also spend your international year in France, the United States or elsewhere. You can also choose the 2+2 format and complete your last two years abroad.
Yes. The internship is a compulsory part of the programme, which is designed to make you operational from your first job.
The main intake is in October. A February intake is also possible under certain conditions — ask our admissions team.
Applications for the October intake are open, with a February intake possible under certain conditions. Talk to our admissions team — in English, French, German or Arabic.
T: 31 10 11 11 · M: 55 15 11 11 · application@german-bs.com
GBS® Africa and Middle East | UIT CAST — 48, rue des minéraux, 2035 Tunis
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